Full-cycle consulting agency - from auditing your business to implementing strategy

We are a team of professionals with international marketing experience, united by one goal: to help companies build an effective marketing strategy and increase sales.

30+ years

Total team experience

100+

partners, clients & businesses trust us

5+ years

in consulting

Our
services

marketing strategy

marketing strategy

  • Market and competitor analysis
  • Target Audience and Client Profile
  • Positioning
  • Creating Customer Journey Maps and Sales Funnels
  • Promotional Channels
  • Budget Planning
  • Financial and Business Modeling

branding & design

marketing strategy

  • Development of a brand book from scratch/re-branding of current branding
  • Logo Development and Usage Guidelines
  • Development of the company’s corporate identity
  • Design Development for Media and Creation of a Brand Mascot

Website development

marketing strategy

  • Website Design
  • Web Development
  • CMS Development
  • E-Commerce Development
  • WordPress Development
  • Website Maintenance and Support

Digital & smm

marketing strategy

  • SEO optimization – analysis and elaboration of semantics
  • Targeted advertising – setting up your account, calculating the budget
  • SMM – creating funnels, creatives and connecting chat bots, selecting relevant influencers

Project management

marketing strategy

  • Outsource Marketing Director
  • Strategy implementation and project management
  • Training of the marketing department and tracking of specified KPIs
  • Optimizing processes to achieve your goals

Investor pitch deck

marketing strategy

  • The most complete information about your brand
  • Niche potential, market and competitor analysis
  • The uniqueness and competitiveness of your product
  • Business financial indicators

SIMPLE &
CLEAR PROCESS

Our collaboration
is built in stages:

01

in depth interview

We conduct an in-depth interview with the founder/management company of the business to identify tasks and goals

the propsal

We craft a proposal outlining the plan, then solidify our partnership with a formal agreement

02

03

PROJECT IMPLEMENTATION

Preparation of strategy and implementation plan on time, presentation to the team, support for 2 months

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CASE
Studies

Ekselence

HONG KONG MARKET

Inspired by Latvian and Northern European gourmet culture, Ekselence ice cream is the perfection of Latvian craftsmanship. Made from the richest Latvian milk and cream combined with the highest quality, carefully selected ingredients, Ekselence offers a masterful taste experience. This ice cream is a work of art, created with a passion for perfection.

objective

Development of a communication strategy for premium class consumers of the Hong Kong Market during the Christmas period. The main task is to present the brand as a European product and emphasize the naturalness of the product.

Solution

A communication strategy adapted to the Asian market was developed, taking into account the market analysis carried out by Food Union’s internal team. Based on the analysis, such promotion channels as Weibo, Kakao Talk and Instagram, Pop-up stores in popular places and In-store installations were identified.

results

Within 3 months of implementing the new communication strategy, Ekselence’s ice cream market share increased by 2 percent. And the 7-day Christmas campaign was trending on Weibo.

The Green Station

BRINGING BUSINESS TO “+”

The Green Station is a restaurant for connoisseurs of proper and balanced dishes in Almaty. The brand has a good and varied menu of expensive and high-quality ingredients

objective

Bring the business to the break-even point and help with further growth in profitability. Restaurant income sometimes did not cover expenses, and even cooperation with aggregators did not help grow the customer base.

Solution

We fully changed the concept: from just a cafe in a semi-basement, we moved the restaurant to the very center of Almaty, rebranded it, optimized the menu and prepared pricing. We established work with food delivery aggregators, and also changed the positioning to “a premium restaurant with tasty and healthy food in the city center.”

results

Sales growth in the first month after rebranding and relocating the outlet: monthly increase of +50% in revenue and increase in net profit. Further packaging of the business for sale.

ENTERING KAZAKHSTAN MARKET

AliExpress is the world’s largest marketplace. AliExpress is currently ranked as the 32nd most visited website in the world. 

The AliExpress website has > 61 million users and about 40 million visits monthly

objective

Development of a strategy for AliExpress Russia to enter the Kazakhstan market; KPI calculations for GSV, NSV, earnings; marketing budget calculations; search for partners – creative and media buying agencies

Solution

We proposed to win the trust of Kazakhstan market by improving service and delivery times – the strategy also included the opening of the largest distribution center in the Republic of Kazakhstan. In marketing, we adhered to the idea of building trust and improving the reputation of the marketplace through communications. strategy, working with influencers and selecting the best media and production agencies.

results

The project was approved and agreed upon by the AliExpress Russia team. Unfortunately, the project did not move to the implementation stage due to military operations in the Russian Federation.

Entertainment

CONCERT ORGANIZATION IN LONDON (UK)

Erkesh Shakeyev is the author and co-author of the legendary hits of Batyrkhan Shukenov and the A- Studio group, such as “Unloved”, “Soldier of Love”, “White River”, “Your Steps”, “Fashion Girl”. and many others. Erkesh Shakeyev’s music in the neoclassical genre has been performed by such legendary orchestras as: the London Symphony Orchestra, the Royal Philharmonic Orchestra, London Metropolitan, London Voices, as well as famous soloists – British violinist, BRIT Award winner Chloe Hanslip, famous Croatian pianist Maxim Mrvica, cellist Alexander Bailey, British pianists John Lenehan and Oliver Poole, Viennese violinist Rusanda Panfili and many other stars of the world classical scene.

objective

Planning, organizing and PR promotion of the neoclassical concert “Waves from Heaven” of the music of Erkesh Shakeyev with the Royal Philharmonic Orchestra, pianist John Lenehan and violinist Chloe Hanslip in the Cadogan Hall concert hall.

Solution

Concluding an agreement and choosing a date with a concert venue and artists. Inviting music critics and sponsors, media planning and developing creatives for external advertising and PR. Organizing a recording of a concert. Holding an after party, collecting reviews.

results

The concert was noted by many influential critics, including the New York Times. Of the 953 seats, 802 seats were sold (not including sponsors’ and critics’ seats). Within a day after the concert, the album “Waves from Heaven” had more than 3,000 downloads.

Sinomi

“Seven Hearts Stories” is a mobile game developed by Sinomi Games and categorized as a visual novel adventure game. The game gives players the ability to influence the story through their choices. Players can customize their character’s appearance, form romantic relationships with in-game characters, and make decisions that lead to unique endings. The game features various genres and stories, such as “The Legend of the Celestials”, “The Last Wish of the Villain”, “The Age of Doom”, etc;, each of which offers different scenarios and challenges.

objective

Developing a marketing strategy for the game, implementing promotion, optimizing in-game metrics to improve UI and application, and implementing analysis in stories.

Solution

A promotion strategy and advertising campaigns were developed to increase game downloads. Introduction of 25 game metrics. Analysis of player behavior to improve out-of-game monetization.

results

With a minimal budget of $1,500 during the New Year period, the number of game downloads from (10,000 iOS & Android together) was increased to 200,000 (iOS & Android together), the number of DAUs and MAUs was increased from 3000/5000 to 40,000/85,000. Average monthly income from in-game monetization increased by 45%

AboutUs

Magic Marketing Consulting is a boutique marketing agency where personalized service meets strategic expertise. We believe in working closely with our clients to understand their unique goals and challenges, allowing us to craft tailored solutions that truly resonate. Whether we’re developing a comprehensive marketing strategy, managing your social media presence, or designing a seamless website, we approach every project with creativity, care, and a deep commitment to your success. Our boutique approach means you’ll receive hands-on attention, with every detail catered to meet your specific needs. At Magic Marketing Consulting, we don’t just deliver services—we build lasting partnerships that help your brand thrive.

OUR ADVANTAGES

Our collaboration
is built in stages:

01

MANY YEARS OF EXPERIENCE

Our team has many years of experience in various fields - from FMCG to marketplaces and HoReCa. We also worked in different markets - Central Asia, CIS, USA, Europe and Türkiye. We are well versed in the specifics of different markets, culture and buyer behavior

02

COST OPTIMIZATION

We are open to project work, which is very beneficial for our partners. This is an opportunity to attract experienced specialists without monthly payroll costs.

03

RELIABILITY

100% positive feedback from clients, work according to the contract, and compliance with all deadlines.

DANA KADYROVA

CEO & Founder Magic Kazakhstan

Marketer with 10+ years of experience in international
companies. More than 30 successful cases in consulting.

ZHANA SMAGULOVA

CEO & Founder Magic USA

Marketer with 15+ years of experience in the markets of Kazakhstan and the USA.

MERU RAVSHANOVA

CMO Magic

Digital marketer with 11 years of
experience in the markets
of the USA, England, Hong Kong
and Kazakhstan.

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